Ethnic & Multi-Cultural Marketing Consulting


As an outsider and unbiased third-party team member, HSM offers to review, evaluate, and make recommendations on the following:

  • Product or Brand Marketing Plan Audits (e.g., Brand Analysis, Identity, Value Proposition, Credibility)
  • Brand Inventory Assessment and Recommendations
  • Product or Brand Strategic Marketing Direction Evaluation
  • Product or Brand Marketing Communication Assessments (e.g., All Advertising Media, POS, Placement and Display)
  • Marketing Execution Plan (e.g., Sales, Events, and Public Relations)
  • Co-Branding Initiatives or Partnerships
  • Product or Brand Launching or Re-Launching Initiatives
  • Product or Brand Packaging (e.g., Label Content and Design, Container Features, Design and Color, Aisle Displays)

We are always available to discuss any concepts or ideas to help your company determine their economic feasibility with the ethnic and/or multi-cultural market.

Finally, HSM is open to conduct ethnic and/or multi-cultural training sessions or research presentations at conferences on your company's behalf. 


If you would like more information, please contact us to schedule a conference call or a meeting at info@HispanicSenses.com