Qualitative Exploration Phase

Qualitative Methodologies / Exploration Phase

Experience and understanding of two major cultures--Hispanic and Black--enables us to provide the insight necessary to design and execute effective qualitative research in English and/or Spanish language, delivering strategic information and guidance toward innovative solutions.  Some of the research methods the HSM offers include:

• Focus Groups and Mini-Groups
• Ethnography and Observational Research
• Concept Labs
• Triads and Dyads
• In-Depth Interviews
• Online Moderator Service

Qualitative Techniques

Some of our specialized techniques include:

• Sentence Completion
• Perceptual Mapping
• Brainstorming and Idea Generation
• Mind Mapping
• Laddering
• Picture Sorts and Collages
• Shop and Discuss Exercise
• Zaltman Metaphor Elicitation Technique (i.e ZMET)

Qualitative Services

In addition to moderator services, HSM offers the following:

• Client Meeting (Pre and Post) at their location
• Developing and Translating Participant Screener's Guide
• Developing and Translating Moderator's Discussion Guide
• Qualitative Moderator or Facilitator services
• Setting Up and Managing Focus Group or In-Depth Interview Facilities and Participants' Incentives

Qualitative Deliverables

An executive summary report in the following formats:

• MS Word
• PowerPoint
• PDF Files

If you would like more information, please contact us to schedule a conference call or a meeting at info@HispanicSenses.com