Quantitative Confirmatory Phase

Quantitative Methodologies

We will review previous qualitative research reports if they exist.  Otherwise, we will move into developing with you a quantitative study specification sheet that includes goals, objectives, research methods, study markets or locations, and deliverables.  Together will develop these specifications as long as your prefer market research (MR) supplier has not done that.  

We will work with you market research or advertising agency on the front or back-end of the quantitative research process phase. The follow quantitative services are offered:

Front-End

• Multi - and Cross-cultural Research Design
• Collection instrument Design (i.e., Questionnaire) 
• Collection instrument (i.e., Questionnaire) Spanish Translation and Adaptation that Transcends All Hispanic Nationalities
• General and Hispanic markets Central Location Testing (i.e., In-Person or Online Interviews) Setup and Managing

Back-End

• Review analysis output and recommendations given by preferred MR or Ad Research Supplier
• Consider other Multivariate Data Analyses Techniques, or Structural Equation Analysis
• Convert Quantitative Results In Actionable Marketing Strategy and Market Executions

If you would like more information, please contact us to schedule a conference call or a meeting at info@HispanicSenses.com